FAQs

THE MICHI BRAND

Michi was inspired by the vibrant energy and raw spirit of the original Mexican Luchador posters.

By building the brand around a series of masked fighters, Michi brings bold character to every can, tying it back to its authentic Mexican roots. The fighting spirit continues through Meech & Cheech, the brand’s fearless mascots.

FLAVOR THAT HITS HARD

For Michelada lovers who want their favorite flavors ready to go, Michi is a festive & fresh spin on a cultural classic:

• Michelada – Bold and flavorful with tomato, zesty lime, and spices.
• Chelada – Crisp and refreshing with the perfect balance of lime & salt.

BRING THE HYPE. BRING THE FIESTA.

Follow @DrinkTheMichi to watch their story unfold!

No way, amigo! Michi keeps it real—just like a true luchador. No fake stuff, no shortcuts—just bold, authentic Michelada and Chelada flavor straight from the source.

Chelada is the ultimate counterpunch to Michi’s spicy style. It’s a refreshing Mexican lager mixed with salt and a knockout punch of fresh lime. No spice, no heat—just smooth, crisp, and dangerously drinkable.

Simple—it’s a full-blown flavor brawl.
• Michelada comes out swinging with tangy tomato, bold spice, tangy lime, and savory umami goodness.
• Chelada plays it cool with just beer, lime, and salt.

Chelada is a refreshing Mexican-style lager flavored up with tangy lime and salt. It’s neither sweet nor spicy.

A crisp, high-quality Mexican lager. No frills, just pure refreshment.

Chelada is stepping into the ring at stores and bars near you!

Depends on your state! Some places let you order, others make you wrestle with liquor laws. Stay tuned—we’re working on it.

Two icons. One ring. Who will be your champion? Will you back the bold, spicy Michi, or go for the smooth, refreshing Chelada?
The choice is yours, amigo. Just make sure you’re ready for a flavor smackdown!

For the best experience, serve  ALL Mich’s ice cold. However, it can be stored at room temperature until you’re ready to chill and drink.

It is not Gluten Free

When you’re ready for a flavor smackdown! But here’s where it really shines:

BBQs & backyard brawls
Taco Tuesdays (or any day, really)
Game days & fight nights
☀️ Hot days when you need a cold, spicy kick

Best served ice cold—or poured over ice for the ultimate refreshment.

Sweet? Michelada doesn’t do sweet. This bad boy is savory, tangy, and packs a real chili-powered punch. Not too hot—just enough to keep you coming back for more.

Simple—it’s a full-blown flavor brawl.
• Michelada comes out swinging with tangy tomato, bold spice, tangy lime, and savory umami goodness.
• Chelada plays it cool with just beer, lime, and salt.

No wrong choice—just two legends battling for your taste buds.

Michelada is built on a strong foundation of premium Mexican lager. No shortcuts—just real beer with real michelada flavors.

Michi is available at select retailers, liquor stores, and bars. Check our [store locator] to find the nearest location.

Availability varies by state due to alcohol regulations. Stay tuned for updates on online ordering options.

Not yet, but we’re training hard for a global takeover! Michi is warming up, stretching, and getting ready to bring the flavor smackdown to international rings.

Unlike pre-made michelada mixes, Michi is a ready-to-drink michelada in a can. No need to mix anything—just crack it open and enjoy.

Not a thing! Michelada is ready to throw down straight from the can. But if you wanna get fancy, go ahead—extra lime, Tajín, hot sauce, or even a salt-rimmed glass.

Want to take it to the next level? Pour it over ice for an even smoother, chilled-out experience.

Show us your Michi style! Tag us on social media and flex your perfect pour. Click one of the links below to follow & tag us:

[Instagram] | [TikTok] | [Facebook] | [Twitter]

No the Michi brands (Michelada & Chelada) are not kosher.